Google Arts and Culture is an online portal that houses high-resolution photographs and videos of artworks and cultural items from across the world. It makes use of high-resolution picture technology to allow viewers to visit partner organization collections and galleries, as well as investigate the physical and contextual information about the artworks. Advanced search capabilities and teaching features are included in the platform of the Google Cultural Institute.
Features of the Google arts and culture; first generation
1.Tour of the Virtual Gallery
Users may virtually ‘walk around’ the galleries of each partner cultural institution using the same settings as Google Street View or by clicking on the gallery’s floorplan using the Virtual Gallery Tour (also known as Gallery View).
2.View the artwork
Users may zoom in on a certain artwork in the Gallery View (also known as Microscope View) to see it in more detail. Over 32,000 high-quality photos were accessible as of April 2012. [requires citation] The Microscope view gives users a live representation of an artwork as well as scholarly and contextual information to help them better appreciate it. Users might get information about an artwork’s physical features (e.g. size, material(s), artist) while looking at it. Additional choices included Viewing Notes, Artwork History, and Artist Information, all of which could be accessed directly from the microscope view interface. The degree of information varied since each cultural group was permitted to provide as much material as they desired.
3. Make a Collection of Artwork
Users can construct a personalized virtual exhibition by combining any number of photographs from the partner organizations and saving certain views of artworks. Users could share their artwork collection with others via social media and traditional online communication channels by using Google’s link abbreviator (Goo.gl). When the platform was launched, this function was so popular that Google had to commit additional servers to handle it.  Users may contribute video and audio content to customize their gallery and share their own collections via social media using the second-generation platform, which included Google’s social media network Google+.
Features of the Google arts and culture; second generation
Investigate & Discover
Google enhanced the platform’s search capabilities in the second launch, making it easier and simpler for users to locate artworks. Users may locate art by using filters such as artist, museum, and type of work, date, and country to narrow their search. The search results were presented in the form of a slideshow. This new feature made it easier for site visitors to search across many collections.
Content in Video and Audio
Several partner cultural groups chose to add guided tours of their galleries or welcome films. Users might virtually stroll through a museum while listening to an audio guide for certain artworks, or they could follow a video tour through a gallery. Michelle Obama, for example, recorded a greeting video for the White House gallery page, and Israel’s Holocaust Museum Yad Vashem developed a YouTube channel featuring 400 hours of original video footage from Adolf Eichmann’s trial, which anyone may access through the museum’s Arts & Culture exhibitions.
Teachers and students may use Google Arts and Culture to access a variety of educational tools and resources, including instructional films, art history timelines, art toolkits, and comparative teaching materials.”Look like an Expert” and “DIY,” two features, offer activities comparable to those found in art galleries. One quiz, for example, requires visitors to match a picture to a specific style, while another asks them to discover a sign inside a specific artwork that conveys a tale.
Selfie with Art
People may use Google Arts and Culture to determine their fine art resemblance by taking a selfie. The software compares the user’s face to portraits from historic art museums in Google’s database. In January 2018, the app topped the download charts. Cyril Diagne was the one who came up with the idea for the feature.
Development of Google arts and culture
The platform arose from Google’s “20-percent time” concept, which encouraged employees to spend 20% of their time working on a creative project of their choice. After a debate about how to leverage the firm’s technology to make museum artwork more accessible, a small group of workers came up with the idea for the platform.
The Google Cultural Institute debuted the platform on February 1, 2011, with contributions from worldwide institutions such as the Tate Gallery in London, the Metropolitan Museum of Art in New York City, and the Uffizi in Florence. Google announced a major expansion on April 3, 2012, with more than 34,000 artworks from 151 museums and arts organizations in 40 countries.