At art Gallery’s Sunny New Location, Art Meets Luxury Lifestyle
MAHN, SPAIN -It’s an amazing time for luxury lifestyle tourism as the cumulative wealth of billionaires reaches a new high of more than $10 trillion. In this Gallery Art Meets Luxury Lifestyle. An unlikely art center was inaugurated Saturday on the Spanish islet of Isla del Rey off the coast of Menorca, just days after Virgin Galactic launched Richard Branson into interstellar travel.
Serving as a military hospital
Despite the fact that the little island, which was abandoned in the 1960s after serving as a military hospital, has not typically attracted wealthy collectors, Hauser & Wirth is keen to change that. The international mega-gallery has been rapidly increasing its primary business by providing its customers with the type of lifestyle experience that comes with visiting a remote, distinctive place.
The Swiss gallery
The islet, which is dominated by an 18th-century hospital, is located in the heart of the Mediterranean’s greatest natural port, 15 minutes by boat from Menorca’s capital, Mahón. The Swiss art gallery — created in 1992 by Iwan Wirth, his wife, Manuela Wirth, and her mother, Ursula Hauser – invited a group from Menorca to visit another of their projects in Somerset, England, while it was awaiting approval from local Spanish authorities.
Hauser & Wirth Somerset
The gallery transformed the little-known village of Bruton into an art attraction with Hauser & Wirth Somerset. According to Chloe Kinsman, a Hauser & Wirth spokeswoman, the facility, which debuted in 2014, had more than 110,000 visitors the year before the epidemic. A 16,000-square-foot art complex encircled by a landscaped garden built by Dutch designer Piet Oudolf and filled with sculptures by artists such as Louise Bourgeois, Eduardo Chillida, and Joan Miró, as well as a gallery shop and restaurant, is part of the Hauser & Wirth Menorca project.
Art Meets Luxury Lifestyle in a prestigious art gallery
Hauser & Wirth invested around 4 million euros, or about $4.7 million, in its project, according to Luis Alejandre, a former Spanish general and president of the Isla del Rey volunteer foundation. Hauser & Wirth is a prestigious art gallery in New York City. Menorca was exactly the type of project Mahón had been searching for, according to Mayor Héctor Pons. He noted that it will bring in more affluent visitors to the area, noting that Menorca is already a popular yachting destination.
Hauser & Wirth’s Somerset project
However, Pons also stated that Hauser & Wirth’s Somerset project had caused a local housing shortage, and that the art gallery’s entrance had already had an impact on the Menorca housing market. He remarked, we’ve noticed a considerable increase in sales to foreigners seeking for secondary houses.
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The Menorca art center
The Menorca art center will open a year late, at a time when the pandemic continues to throw a pall over the island’s tourism. Following a rise in Covid cases, Britain reintroduced a quarantine for travelers returning from Menorca and Spain’s other Balearic Islands on Monday, the same day Hauser & Wirth opened its doors to the public.
Hauser & Wirth invited roughly 500 guests to the exclusive inauguration last weekend. In an interview, Iwan Wirth commented, we would have wanted to celebrate more. However, we don’t want this to become an Ibiza, he continued. This isn’t going to be a party island, says the narrator. Over the last decade, the “Big Four” Super-galleries — Hauser & Wirth, Gagosian, White Cube, and Pace — have been opening branded branches in places where money is earned or spent, whether it’s Hong Kong, the Hamptons, Seoul, or St. Moritz, Switzerland.